![]() The campaign from - Nothing will stop a Malayali from celebrating Onam turns the spotlight on the unstoppable Malayali spirit to celebrate Onam in all its fervor yet responsibly. ![]() Cautious optimism is the need of the hour, he sums up. Onam is a festival we cannot afford to miss, once a year celebratory band in a Malayali’s life, come what may, quips Nitin Menon, Creative Director, The Local Network. ![]() The pandemic has certainly impacted the way we live, work & play, but in Kerala, it has not lowered the spirit of Onam, thanks to festivities taking a virtual turn, opines Boby Paul, General Manager, Marketing, Manorama online. The state's heightened sense of civic consciousness, Onam is poised to mark the revival of the shopping season in adherence to the protocols by leveraging the seamlessness of digital experiences. Kerala, armed with one of the highest internet penetration rates in the country, ranks high in online news consumption and online shopping.
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